AI Marketing Campaign Coordinator

SGP Healthcare Investments Pte Ltd operates a network of medical aesthetics clinics in Singapore, with related brand and operational presence in Shanghai and Kuala Lumpur. To support ongoing digital acquisition and website optimization work, we are expanding our in-house marketing team and inviting applications for a hands-on Marketing Campaign Coordinator to create digital campaigns, content, landing pages and marketing assets.

Applicants must be willing and able to integrate AI tools into their daily marketing work to improve productivity and efficiency.

What You Will Work On

Google Ads and Digital Campaigns

• Set up and optimize Google Ads, including keywords, audiences and budgets

• Track leads, conversions and cost per lead, and test ads and landing pages

Facebook and Instagram Marketing

• Create social media content, captions, graphics and videos

• Manage ads and review engagement and campaign performance

SEO, GEO, Articles and Blogs

• Research and write articles and blogs for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO)

• Improve keywords, headings, content structure and relevance

Websites and Landing Pages

• Update WordPress websites and campaign landing pages

• Coordinate content and layout changes to improve user flow and conversions

Xiao Hong Shu and YouTube

• Create Chinese-language content for Xiao Hong Shu

• Develop YouTube ideas, scripts and ads, and repurpose content across platforms

Marketing Analytics

• Track website traffic, leads and conversions using Google Analytics

• Prepare campaign reports and recommend improvements based on data

AI-Assisted Content and Marketing Assets

Use AI tools to create and improve:

• Advertising copy, social media content, articles and scripts

• Images, videos, presentations and landing-page content

• Campaign reports and repurposed content

Tools may include Claude, ChatGPT, Gemini, Copilot, NotebookLM, Canva and similar platforms.

What We Are Looking For

• Diploma or degree in marketing, digital media, communications, IT, or related disciplines

• Experience in digital marketing or content creation

• Experience in B2C, beauty or medical aesthetics preferred

• Knowledge of aesthetic or beauty products is a strong advantage

• Strong written and spoken English

• Working proficiency in Mandarin, to coordinate with our China-based marketing team and to manage Chinese-language platforms and content

• Comfortable learning and using new AI tools

• Goal-oriented and results-focused

• Positive attitude and willingness to learn

• Able to work in a structured, compliance-aware healthcare environment

• Experience across Google Ads, SEO, GEO, Meta advertising, Xiao Hong Shu, YouTube, WordPress and Google Analytics will be advantageous.
  

Application Process

Please complete the form before applying: https://forms.gle/BANHb1kAYwBY7k6D8

Please submit your résumé with examples of campaigns, content, landing pages, videos or AI-assisted marketing work.

Pay package within the stated range will be commensurate with relevant experience and educational qualifications.

Please be advised that only shortlisted candidates will be notified.