Sales and Marketing Executive

📢 Campaign Planning & Execution

• Plan, coordinate, and run integrated marketing campaigns (online & offline)
• Help draft marketing plans aligned with business goals
• Manage campaign timelines, assets, and deliverables
• Support product launches, promotions, and seasonal campaigns

📱 Digital & Social Media

• Manage social media accounts (Facebook, Instagram, LinkedIn, TikTok etc.)
• Create content calendars, write posts, and schedule content
• Monitor engagement, respond to comments, track follower growth
• Assist with email marketing, newsletters, and basic website updates
• Help with SEO, online ads, and digital performance tracking

✍️ Content & Collaterals

• Write marketing copy: website text, brochures, flyers, newsletters, captions
• Coordinate design, photography, and video production
• Ensure all materials follow brand guidelines and messaging consistency

📊 Reporting & Analysis

• Track campaign performance (clicks, engagement, leads, conversions)
• Prepare weekly/monthly performance reports
• Monitor market trends, competitor activities, and customer feedback
• Measure campaign ROI and suggest improvements

🤝 Events & Stakeholder Coordination

• Plan and support events: roadshows, exhibitions, open houses, launches
• Work with internal teams (sales, product, customer service)
• Liaise with external vendors, designers, media, and agencies
• Maintain contact lists and customer databases

💰 Admin & Budget Support

• Assist with marketing budget tracking
• Process quotations, payments, and procurement with vendors
• Keep marketing files, assets, and documentation organised