SALES MANAGER

JOB RESPONSIBILITIES – SALES MANAGER

1. Sales Planning & Strategy

   • Develop and implement effective sales strategies to achieve company revenue and sales targets.

   • Prepare monthly, quarterly, and annual sales plans based on business objectives.

   • Identify new sales opportunities and develop plans to increase market share.

2. Sales Team Management

   • Lead, supervise, and motivate the sales team to achieve individual and company targets.

   • Assign sales territories, customer accounts, and responsibilities to team members.

   • Monitor staff performance and provide coaching, guidance, and training.

3. Target & Revenue Achievement

   • Set realistic sales targets and monitor progress regularly.

   • Track sales performance against targets and take corrective action where required.

   • Develop strategies to improve sales volume, revenue, and profitability.

4. Customer Relationship Management

   • Build and maintain strong relationships with existing and potential customers.

   • Handle important customer accounts and resolve customer concerns professionally.

   • Ensure high standards of customer service and customer satisfaction.

5. Business Development

   • Identify and develop new customers, markets, and business opportunities.

   • Conduct market research to understand customer requirements and competitor activities.

   • Develop long-term business relationships to support company growth.

6. Sales Operations

   • Oversee daily sales activities, quotations, orders, follow-ups, and customer enquiries.

   • Ensure sales procedures and company policies are properly followed.

   • Coordinate with other departments to ensure smooth order processing and delivery.

7. Sales Performance Monitoring

   • Prepare and review sales reports, forecasts, and performance analysis.

   • Monitor individual and team sales results and identify areas for improvement.

   • Report sales achievements, challenges, and future opportunities to management.

8. Pricing & Negotiation

   • Review quotations, pricing, discounts, and commercial terms within company guidelines.

   • Negotiate with customers to secure profitable sales agreements.

   • Ensure pricing decisions support both customer requirements and company profitability.

9. Marketing & Market Development

   • Work closely with the marketing team to support promotions and sales campaigns.

   • Monitor market trends, competitor pricing, products, and customer preferences.

   • Recommend new products, services, or sales approaches based on market demand.

10. Reporting, Compliance & Continuous Improvement

• Maintain accurate sales records, customer information, and sales documentation.

• Ensure all sales activities comply with company policies and applicable requirements.

• Continuously review sales processes and recommend improvements to increase efficiency and profitability.