Business Development Specialist - Field Sales (Event & Roadshows)

Business Development Specialist - Field Sales (Event & Roadshows)

We are seeking a Business Development Specialist to drive customer acquisition in Singapore through roadshows and events at malls, community centres, schools, preschools and education fairs, turning foot traffic into leads, trial classes and enrolments. This is a hands-on, target-driven role with regular weekend work.

Job scope

• Plan and run a regular calendar of roadshows and events across Singapore, owning targets for leads, trial bookings and enrolments.
• Manage event logistics end to end, including venue booking, permits, collateral, booth set-up and teardown, within budget.
• Sell on the ground: engage parents and children, run demos and convert walk-ins into trial bookings; brief and supervise promoters.
• Build relationships with malls, community centres, schools and preschools to secure a steady pipeline of event slots.
• Track leads in CRM and report post-event results (footfall, leads, cost per lead, conversion) with recommendations.

Job requirements

• Bachelor's degree or above, with at least 1 year of experience in roadshows, events, field or retail sales.
• Confident approaching the public, with strong pitching and closing skills; target-driven.
• Well organised, able to manage multiple events, timelines and budgets.
• Willing to work weekends, evenings and public holidays, and travel across Singapore; Class 3 driving license is an advantage.
• Proficient in Microsoft Office and CRM tools.