Product Marketing Manager, SEA (MNC) #HRY

Job Responsibilities

• Develop and execute product marketing strategies to drive revenue growth, profitability and market share across Southeast Asia.

• Manage product positioning, value propositions, pricing strategies and competitive analysis.

• Conduct Voice of Customer (VOC) initiatives and market research to identify business opportunities and customer needs.

• Lead regional go-to-market (GTM) strategies, product launches and localisation of global marketing campaigns.

• Collaborate with Sales, Engineering and Channel Partners to drive product adoption and market penetration.

• Plan and execute integrated marketing campaigns through digital platforms, webinars, trade shows, seminars and industry events.

• Drive lead generation, customer engagement and sales pipeline development through targeted marketing initiatives.

• Monitor marketing performance, analyse campaign effectiveness and track key business metrics.

• Work closely with global business units and regional stakeholders on product roadmaps and market development.

Requirements

• Bachelor's Degree or above in Engineering, Science, Marketing, Business or a related discipline. MBA is an advantage.

• Minimum 5 years of experience in Product Marketing, Technical Marketing, Industry Marketing or Commercial Marketing.

• Experience in industrial, instrumentation, test and measurement, automation, electrical, electronics or technology industries is preferred.

• Proven experience in go-to-market execution, demand generation and channel marketing.

• Experience managing marketing initiatives across multiple Southeast Asian markets is an advantage.

• Strong strategic thinking, analytical, communication and stakeholder management skills.

• Results-driven, proactive and able to work independently across cross-functional teams.

Interested applicants, please email your updated CV to [email protected].

Only shortlisted candidates will be contacted.

Recruit Express Pte Ltd
EA Personnel Name: Lim Ruo Yi, Rachel
EA Personnel No.: R23116144
EA Licence No.: 99C4599