Marketing Manager (B2B Technology)

Responsibilities

• Shape and execute the annual marketing plan across the portfolio of maritime technology solutions, aligned to commercial targets
• Craft positioning, messaging, and value propositions tailored to shipowners, ship managers, and enterprise maritime clients
• Oversee content production spanning case studies, whitepapers, thought leadership articles, and product collateral
• Run digital campaigns across LinkedIn, search, email, and the company website, monitoring spend against pipeline contribution
• Coordinate participation in maritime industry conferences, trade exhibitions, and customer roundtables from concept through post-event follow-up
• Partner with sales teams to supply enablement materials, pitch decks, and qualified leads that shorten the sales cycle
• Track campaign metrics and channel performance, presenting insights and recommendations to leadership on a regular cadence
• Maintain brand consistency across corporate and sub-brand identities, including website updates and public communications
• Cultivate relationships with maritime trade media, industry associations, and partner organisations to expand share of voice
• Supervise external agencies, designers, and freelance contributors, ensuring deliverables meet quality standards and deadlines

Requirements

• Degree in Marketing, Business, Communications, or a related discipline
• Minimum 6 years of marketing experience, including exposure to B2B technology, SaaS, or enterprise solutions
• Working knowledge of marketing automation platforms, CRM systems, SEO, paid media, and analytics tools such as Google Analytics
• Proven capability in campaign management and content development, with familiarity in maritime, logistics, or industrial technology sectors viewed favourably
• Strong written and verbal communication skills, sound stakeholder management, and comfort operating independently in a fast-moving environment

Clarence Khoh
R1552376