Public Relations Assistant Manager (Luxury Fashion)

ASSISTANT ACCOUNT MANAGER

Overview

Gusto Collective Singapore is seeking an experienced, dynamic, and passionate Assistant Account Manager (Luxury Fashion focused) who thrives in a fast-paced and collaborative environment with a passion to lead and mentor. You will look forward to developing and growing within an agency representing a dynamic array of international and reputable fashion and luxury clients.

Your areas of focus will be:

• Luxury Fashion Account Lead: Support fashion account lead to drive teams and provide support in the development and implementation of integrated communications campaigns using traditional, social and digital tools.

• Client Servicing: Client leadership role providing day-to-day consultancy and client management through close collaboration to support clients’ business objectives and targets for the market. Oversee, track, and review all campaign results to ensure client satisfaction.

• Strategy: Conceptualisation, development, and execution of strategic 360-degree communication plans (with measurable objectives)

• PR: Devise and drive strategy for media pitching, identify and pitch compelling stories and features, provide counsel to spokespersons, manage and resolve crisis when required, and oversee and assist in sample management for fashion brands.

• Social: Implement strategies that push creative boundaries for social media campaigns, identify suitable content creators/collaborators, plan and lead content production with partners and various teams to deliver effective content across social networks.

• Content: Development of key messages and ensure consistency and accuracy of content and marketing collaterals including press release, bios, fact sheet, social media campaign briefs, press kits, website copy, etc.

• Event Management: Assist and work closely with events team to conceptualise events that best suits client’s brief, development of event flow and on-site manpower requirement.

• Stakeholder Relations: Build and maintain good relationships with external stakeholders including media, social media influencers, clients (existing and potential), and industry partners.

• Team Management & Mentorship: Support account lead in managing teams, contribute to a positive team environment and serve as a direct manager to junior teammates by providing advice and feedback to help them grow, develop their potential, and advance in their careers at Gusto Collective Singapore.

You will need:

• A diploma or bachelor’s degree in a relevant field from an accredited college or university

• At least 5 years of relevant experience in Communications and/or PR. Previous agency experience with proven track record in client satisfaction is a must

• At least 1 year of relevant experience in an in-house luxury fashion house or in-charge of luxury fashion accounts in an agency environment is a strong plus

• A good understanding of global and industry trends in luxury fashion and lifestyle

• Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment

• Strong relationships with the Singapore and Malaysia media and fashion houses

• Good leadership skills with ability to drive and lead projects, and mentor, nurture, inspire, motivate, and empower teams

• Strong team management experience

• Understanding of clients’ requirements with ability to execute effectively and efficiently

• Self-motivated and resourceful, with high levels of initiative

• Excellent written and communication skills with an eye for detail

• Good interpersonal skills

• Strong analytical skills with ability to anticipate client requirements and provide strategic support and advice accordingly

• Flexibility, determination, enthusiasm and the ability to cope well under pressure

• Excellent organisational skills

You can look forward to:

• A wealth of diverse opportunities and challenges to develop and grow your skill sets

• An exciting and dynamic client portfolio of international and reputable brands

• Being involved in a wide range of brand experiences and events

• A highly-supportive and collaborative work environment

• A motivating, fun, and integrated work culture