Brand Manager (Hospitality)

Introduction:

We are a dynamic and rapidly growing F&B hospitality group in Singapore, known for creating innovative concepts and memorable dining experiences. From award-winning restaurants like one Michelin-starred Willow to exciting concepts such as Casa Vostra, Carlitos, and temper. Wine Room & Lounge, we continue to push boundaries and grow our portfolio. We are looking for a passionate and strategic Brand Manager to take our brands to the next level.

Key Responsibilities:

• Lead the strategy and end-to-end execution of consumer-first, integrated marketing campaigns, balancing brand and commercial objectives.

• Act as a brand guardian, ensuring consistency across digital, social, PR, and retail touchpoints for assigned brands.

• Work closely with in-house creative teams, external agencies, and partners to deliver best-in-class marketing assets and content.

• Manage budgets, timelines, and stakeholders across multiple projects.

• Own the social media presence of assigned brands, including strategy, content calendars, and day-to-day execution.

• Capture engaging, on-brand iPhone content, including Reels, Stories, and behind-the-scenes moments. Where required, brief and provide art direction to videographers and external video partners.

• Oversee community management and platform growth across Instagram, TikTok, and other relevant platforms.

• Track and report on social media performance, engagement, and conversion metrics to optimise campaigns and content.

• Stay up to date with industry, media, social, and consumer trends, identifying opportunities to strengthen brand relevance and engagement.

• Manage CRM initiatives, including customer segmentation, retention, and loyalty strategies.

• Develop and execute earned media and PR strategies, including press outreach and events.

• Identify and manage KOL relationships and media opportunities, working with external agencies where relevant.

• Build strong relationships with media, industry partners, and collaborators to amplify brand awareness and reach.

Requirements:

• Minimum 5-8 years of marketing experience, preferably within the F&B, retail, or lifestyle industry.

• Bachelor's degree in Marketing, Communications, or a related field.

• Strong experience in developing and executing 360° marketing campaigns.

• Strategic and creative thinker who can balance big-picture vision with attention to detail and a high degree of ownership.

• Strong project management skills, with the ability to multitask and manage multiple projects in a fast-paced environment.

• Comfortable working with data and digital platforms such as Instagram, TikTok, Meta Business Suite, and Google Analytics, with the ability to translate insights into actionable strategies.

• Experience with video and photo editing tools such as CapCut, Adobe Photoshop, Illustrator, or Premiere Pro.

• Strong written and verbal communication skills in English.

• Curious and highly plugged into the latest market, consumer, social, and digital trends, including the use of AI tools and platforms.

• Proactive, resourceful, and comfortable working independently in situations involving ambiguity and change.

• Agency experience is preferred.

• Experience in performance marketing or a basic understanding of performance marketing is a plus.

What We Offer:

• Work from home Mondays!.

• Medical & Dental Coverage

• Birthday leave & Competitive Annual leave package

• Opportunities to work across a diverse portfolio of innovative dining concepts.

• Career development opportunities within a fast-growing hospitality group in Singapore.