Copywriter cum Marcom Executive

This role is responsible for writing compelling, persuasive, and brand-aligned copy to drive brand awareness and sales, and also collaborating with marketing teams to deliver impactful campaigns.

Responsibilities

Copywriting

• Create engaging, audience-focused content with strong storytelling elements.
• Adapt to different audiences and platforms while maintaining brand voice.
• Write, edit, and proofread to ensure consistency, clarity, and accuracy.
• Write content for social media, websites, posters, product materials, newsletters, and internal communications to support promotions, product launches, campaigns and events.

Marcom

• Collaborate with internal teams and external partners/agencies to generate ideas and support the execution of marketing campaigns by creating communication materials and ensuring all content are aligned with marketing strategies and sales goals.
• Assist in planning, executing and managing advertising, promotion and digital marketing campaigns.
• Measure and report the performance and impact of content using analytics and metrics.
• Analyze market trends and customer insights to identify opportunities for growth.

Requirements

• Diploma/Bachelor’s degree in Communications, Marketing, English, or related field.
• 1–3 years of experience in copywriting or digital publishing/marketing.
• Excellent command of written English with exceptional writing, editing, and proofreading skills.
• Strong understanding of various marketing platforms including digital, social media, and traditional advertising platforms.
• Good time-management skills with the ability to manage multiple projects with tight deadlines.
• Able to work independently as well as part of a team.
• Proficiency in written Chinese - To produce Chinese contents
• Proficiency in MS PowerPoint and Adobe software (Photoshop, Illustrator), and knowledge of digital marketing techniques are preferred.