Manager, Marketing (2-Year Contract)

Responsibilities

• Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the shopping mall to achieve desired KPIs and unified shopping cluster experience.

• Form strategic partnerships to source for sponsorships, opportunities to host unique events or identify publicity opportunities for the mall.

• Proactively engage tenants to market their products and enhance their sales and shoppers’ experience.

• Plan the department’s budget to ensure that expenses are kept within the approved budget.

• Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and tenant’s GTO and prepare monthly reports for internal analysis.

• Develop exciting online marketing strategies to actively engage online communities.

• Analyse competitors, market trends, and identify opportunities to drive footfall.

• Oversee the marketing of advertising spaces to maximize mall’s revenue.

• Manage Digital Service Advocates to ensure smooth execution of the day-to-day operations.

• Maintain customer service initiatives and achieve service standards set for the mall.

• Be actively involved in supporting group campaigns and initiatives.

• The Company may assign duties in addition to those listed/described above and/or vary the scope of work according to business requirements.

Requirements

• Degree in Mass Communications, Marketing, or a related field

• Minimum 5 years’ relevant experience in retail / hospitality industry

• Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts

• Good interpersonal skills and excellent in customer relationship management

• Excellent written and verbal communications skills

• Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint

• Fast and independent with strong organizational skills

• Meticulous, self-motivated, able to multi-task and work under pressure

• Results-oriented and able to meet tight deadlines.

• Prepared to work long and irregular hours including weekends and holidays.