Sales & Marketing Executive [Hotel, Restaurant & Cafe Channels]

[Job ID: 1645661]

Responsibilities:

• Develop and grow sales within the Foodservice (HORECA) channel, focusing on frozen processed foods and seasonings.
• Identify and acquire new customers including hotels, restaurants, cafés, catering companies, and institutional kitchens.
• Leverage existing industry networks to accelerate business development and market penetration.
• Conduct regular visits to end users and distributors to drive product adoption and increase sales volume.
• Deliver product presentations, sampling sessions, menu applications, and demonstrations.
• Manage assigned distributors to ensure effective market coverage and product availability.
• Monitor distributor performance including sales volume, inventory levels, pricing, and promotional execution.
• Build and maintain strong relationships with key customers and business partners.
• Track competitor activities, market trends, and customer insights to inform strategies.
• Prepare accurate sales forecasts, reports, and market updates for management.
• Identify opportunities for product listings, menu expansion, and channel development.
• Support trade promotions, marketing activities, and product launches within the HORECA segment.
• Ensure effective execution of sales plans, pricing strategies, and territory coverage.
• Address customer feedback, product issues, and after-sales support in a timely manner.

Requirements:

• Minimum 3 years of sales experience in the Foodservice (HORECA) segment.
• Diploma or Bachelor’s degree in Business Management or a related field is preferred.
• Strong network with end users and distributors in the HORECA industry.
• Proven track record in new customer acquisition and business development.
• Experience in selling frozen processed foods or related products is an added advantage.
• Strong communication, negotiation, and relationship-building skills.

We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.

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EA Personnel Name: Tung Chi Jun (Deng Zijun)

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