Digital Marketing Manager

Our client is a unique, award-winning premium lifestyle and hospitality business. As the business continues to grow its brand and market presence, they are looking for a Digital Marketing Manager to join their team.

You will play a key role in leading the marketing function and driving the development and execution of integrated marketing and communications strategies across digital, social media, advertising, content and creative initiatives.

Responsibilities:

• Develop and execute integrated marketing strategies across digital, advertising, communications and creative
• Lead digital marketing initiatives across SEO, SEM, social media, content, email, influencer, affiliate, mobile and display advertising
• Establish and strengthen brand positioning, messaging and overall market presence
• Ensure consistent brand communication across campaigns, events, websites, email and promotional materials
• Analyse consumer behaviour and develop customer personas to identify new growth opportunities
• Identify opportunities to expand into new market segments and increase market share
• Develop and manage marketing campaigns, tracking performance against team and business objectives
• Work closely with Sales to align marketing initiatives and drive brand awareness and commercial results
• Monitor competitors, including changes in pricing, offerings and market strategies
• Contribute to quarterly and annual business planning, including marketing objectives and hiring plans
• Provide leadership and direction to the marketing team, setting priorities and driving execution

Requirements:

• At least 5 years of relevant marketing experience, ideally within hospitality, attractions, F&B, lifestyle, or related industries
• Proven experience developing and executing successful integrated marketing campaigns
• Strong hands-on knowledge of digital marketing, Google Ads and Meta/Facebook campaigns
• Experience with CRM platforms, web analytics and performance tracking
• Strong understanding of branding, positioning, communications and customer acquisition
• Degree in Marketing, Business or a relevant discipline

To Apply:

If you are interested in this opportunity or other roles we are handling, please submit your application or reach out to Amanda directly at [email protected] for a confidential discussion.

We will contact applicants who have been successfully shortlisted.