Marketing Executive (Entry Level, Education, 5 months) #ESY

1. Digital Campaign Management

• Work closely with the international recruitment team to execute the paid digital campaigns across Meta, LinkedIn, TikTok, and other relevant platforms and align campaigns with international recruitment priorities

• Monitor and analyze campaign performance, continuously improving ROI through data-driven optimization

• Support the development of targeted campaign strategies for different markets, including China

2. Creative Design & Content Development

• Develop and localize content for international audiences across key social media platforms

• Apply knowledge of China social media platforms (e.g. WeChat) to ensure relevance and effectiveness

• Create and adapt digital marketing assets, including social media posts, ad creatives, and simple promotional materials (e.g. posters, banners)

• Manage the development of creative assets, working with internal or external designers where required

• Ensure all creative outputs are aligned with brand guidelines and campaign objectives

3. Marketing Insights & Reporting

• Provide regular reporting on campaign performance, insights, and recommendations

• Analyse user behaviour and engagement trends to refine targeting and messaging

• Stay up to date with digital marketing trends across global and China platforms

Requirements

• Bachelor level degree in any appropriate discipline

• Proven experience in digital campaign management, particularly across Meta, LinkedIn, and TikTok

• Experience in international marketing or student recruitment is highly desirable

• Good understanding of China social media platforms (e.g. WeChat, Weibo, Douyin, Red) and their content ecosystems

• Basic design skills (e.g. Adobe Creative Suite, Canva or similar tools) are highly advantageous, with the ability to create or adapt campaign assets

• Strong organizational, communication, and stakeholder management skills

Interested candidates, please email your resume to [email protected]

Anna See Sing Yee

CEI Reg R25157535

Recruit Express Pte Ltd

EA License No: 99C4599

We regret that only shortlisted candidates will be contacted