Senior Marketing Executive

Job Responsibilities:

• Develop and implement annual marketing plans and campaigns aligned with the school's strategic objectives and student recruitment targets.

• Plan, coordinate, and execute marketing initiatives for diploma, certificate, and professional development programmes.

• Develop strategies to increase student enrolment through digital marketing, branding, partnerships, and promotional activities.

• Create, coordinate, and manage marketing video concepts that effectively communicate the school's programmes, facilities, and student experience.

• Coordinate video production, including scripting, filming, editing, and publishing promotional and educational videos.

• Manage and monitor the school's social media platforms, ensuring timely, engaging, and professional content.

• Develop monthly content calendars for social media, website, and digital marketing campaigns.

• Create and design marketing materials including brochures, flyers, banners, eDMs, presentations, newsletters, and promotional publications.

• Ensure all marketing materials contain accurate, current, and approved information on courses, fees, admission requirements, certification, and student services in accordance with EduTrust requirements.

• Maintain the accuracy and currency of information published on the school's website and other digital platforms.

• Coordinate website updates with relevant departments to ensure programme information, academic policies, announcements, and contact details remain accurate.

• Monitor digital marketing performance using website analytics, social media insights, and campaign reports, and recommend improvements.

• Conduct market research and competitor analysis to identify emerging trends and new marketing opportunities.

• Organise and coordinate education fairs, seminars, webinars, open houses, exhibitions, and other student recruitment events.

• Liaise with external vendors, designers, photographers, media agencies, and printing companies to ensure timely delivery of marketing projects.

• Ensure all advertising and promotional activities comply with the school's marketing policies, regulatory requirements, and ethical recruitment practices under EduTrust.

• Support internal branding initiatives and promote consistent corporate identity across all communication channels.

• Maintain proper records of marketing activities, campaign performance, promotional materials, approvals, and marketing budgets for audit and quality assurance purposes.

• Collaborate with Admissions, Student Support, Academic, and Management teams to ensure marketing communications accurately reflect programme delivery and student services.

Participate in quality assurance initiatives, internal audits, continuous improvement projects, and other activities supporting the school's compliance with the EduTrust Certification Scheme.